Dunkin' Donuts is Changing It's Name!!

Dunkin' Donuts is changing it's name.....seriously.  Come January, the stores will be known only as Dunkin'.   No more donuts.   But there will be doughnuts.    Yes, they'll still sell everything they sell  now, those yummy doughnuts, and the great coffee and more, but the store will only be known as Dunkin'.   They say they're doing it to stay relevant to a younger clientele.   I think that's a silly reason, but I also don't think it's a big deal.  Most people only call it it Dunkin' anyway.  Rarely do you use the full name.  At least I don't.  The only way I sometimes used both names was by using both initials, as in "I'm heading to Double D, do you want anything?"  But just Dunkin'?  Sure I can get behind that.   Sure is going to cost a lot of money to take down all the donuts signs, change the napkins, cups, boxes, etc.   Either way, it won't stop me from stopping there, so Dunkin' it shall be.  What do you think of the name change?