It'll be interesting if this becomes a "THING" leading up to the Super Bowl. Coca-Cola and Pepsi won't be blowing money on Super Bowl ads this year . . . and Coca-Cola said it was to, quote, "ensure we're investing in the right resources during these unprecedented times." That said, Pepsi IS still sponsoring the Super Bowl Halftime Show, which is essentially a big advertisement itself. So now people are wondering if other big companies like Budweiser, car companies and more will follow suit. Guess will have to see how it goes. Maybe this will lower the cost of the ads, and give some smaller companies a chance to advertise. We'll see how it goes Would you miss the Superbowl ads if they were not a "thing" anymore? I know I would, but I do respect where they're coming from.