This is such a great Pick Me Up! Something we wish we could hear more of...a product that hasn't raised it's price in 30 years!! What is it? A large 23 ounce can of Arizona Iced Tea still costs just 99 cents! That's the same price it was when it first came out 30 years ago. The co founder of the company, Don Vultaggio, says he doesn't want to raise prices like everyone else. And yes, he's making a lot less money, especially with inflation as it is right now. But he says, he doesn't want to do what everyone else is doing. To quote him "Consumers don't need another price increase from a guy like me." Don says consumers have always been behind Arizona Ice Tea and now he's doing his best to give back. He has no plans to ever raise that price! So with everything from gas, eggs, bread and more going up, you can still get your 23 ounce can of Arizona Ice Tea for just 99 cents. That's a pretty good pick me up!